Record
Rec. 003
Complex design as a response to AI-generated content
Author
Álvaro Samagaio
Date
20 Aug 2026
Reading
1 minute
Is the return of beautiful, complex design a human response to AI-generated content?
The reasoning goes:
- Humans simplified things because it was cheaper, easier to make and more efficient
- AI learned this very well
- AI is amazing at generating huge amounts of streamlined content
- The efficiency part is solved, so humans can now focus on more complex work OR
- Most content is AI-generated now, so we as humans feel the need to create something original that doesn’t need to follow rules or economic drivers